New dance style ushers in Maltina Dance All 8

The Atrium of the Silverbird Galleria in Lagos was literally set ablaze when ten dancers suddenly appeared on the scene and started dancing; their moves caught the attention of movie goers and shoppers instantly as their dancing was energetic and highly entertaining.
As attention was riveted on them it was not long before it became apparent that it was a prelude to the popular family dance show, Maltina Dance All (MDA) season eight which kicked off last Saturday. The 2014 edition tagged: “The Rhythm of Happiness” will chronicle new dance styles known as Rhythm of Happiness Dance (ROHD), while consumers and other Nigerians are encouraged to come up with their ROHD.

Speaking at the press parley, Mr. Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries, said the dance performance was just “a tip of the iceberg from this season of Maltina Dance All. He said that, “it is the foremost experiential and sponsorship platform of the Maltina brand renowned for promoting togetherness with friends and loved ones. The TV show, which made its debut in 2007, has remained Nigeria’s first and only family dance TV show featuring families from various regions across the country.”
He added that the show is “about the emotions, excitement, fun and the unbreakable bond that ten families will showcase when they challenge themselves by learning and performing various dance styles in the famous Maltina Dance All academy.”
Reminding the audience of the uniqueness of each edition, Ekanem said each year comes with a unique theme that drives the activation. “For instance, the theme for Season 5 was the ‘Biggest Maltina Dance All,’ Season 6 was the ‘Most Spectacular MDA’ and Season 7 was ‘The Evolution.’ This year, we present to Nigeria, the Maltina Dance All Season 8 “Rhythm of Happiness.”
On what is up for grabs for this year’s edition, the Corporate Affairs Adviser said the winning family will go home with the grand prize of a whopping sum of N10 million. The first and second runners up will also get N3 million and N1 million, respectively. This is a considerable increase from the N6 million, N1 million and N500, 000 won last year by contestants.
He reassured consumers and Nigerians that the show will still be about “the unbeatable fun and the unbreakable bond that ten families will showcase when they slug it out learning and performing a variety of dance styles in the famous Maltina Dance All Academy.”

From: tribune.com.ng